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"WHAT MAKES YOU UNIQUE MAKES YOU SUCCESSFUL."


William Arruda

Executive Coaching

I've been working as an Executive Coach [specialising in career management] for the last twelve years.  

As you'll have seen from my testimonials I've coached a broad range of Senior Managers, Leaders, C-Suite Executives and High Potentials [aspiring to work at this level] to navigate the unique twists, turns and challengeof their career.


Take a look at this video for more detail about my approach to coaching   

I might just be able to help you with whatever is going on for you right now ... 



My professional profile

EUROPEAN MENTORING & COACHING COUNCIL [EMCC]

EUROPEAN MENTORING & COACHING COUNCIL [EMCC]

  • ILM Level 7 Certificate | Executive Coaching & Leadership Mentoring 
  • Masters Degree | Human Resource Management 
  • British Psychological Society Occupational Testing | Levels A & B
  • Post Graduate Certificate in Professional Education PGCPE
  • Certificate in Assessing Vocational Achievement | End Point Assessment | Apprenticeships
  • Fellow of The Higher Education Academy (FHEA)
  • Chartered Member of Institute of Personnel & Development (CIPD)
  • Member of Institute of Leadership (IoL)
  • Member of Chartered Institute of Management (CMI)


See Downloads Below 


EUROPEAN MENTORING & COACHING COUNCIL [EMCC]

EUROPEAN MENTORING & COACHING COUNCIL [EMCC]

EUROPEAN MENTORING & COACHING COUNCIL [EMCC]

  • I subscribe to the EMCC Global Code of Ethics for Coaches, Mentors and Supervisors.                                     


  • Likewise I fully support the recently launched Professional Charter for Coaching, Mentoring and Supervision of Coaches, Mentors and Supervisors.   


See Downloads Below 


My Coaching Values

My Coaching Values

My Coaching Values

  • Authenticity ...  I'll help you tap into your authentic self so that you know exactly who you are when you are in your flow.
  • Honesty ...   I'll help you to identify your core values, the purpose of your career and the unique value you can deliver when you are able show up as your best self.
  • Creativity ... I'll  support and challenge you to expand your thinking, step out of your comfort zone and pay attention to what your intuition is telling you.
  • Positivity ...  I'll help you to fully appreciate the power of choice and abundance.
  • Courage ... I'll help you to find the courage to deal with what's getting in your way of living your best life and showing up as your best self in your career.
  • Self-Belief...  I'll help you to  navigate any unhelpful self-talk, assumptions  or limiting beliefs and develop the self-belief you need to thrive.
  • Achievement ...  I'll support you to articulate your aspirational career goals and identify the specific steps that you need to take to achieve them.  And I'll hold you accountable for achieving them in whatever way works best for you.
  • Trust ...  I'll create a safe and totally confidential space for you to work through whatever you need to get where you want to be. 
  • Partnership ...  I'll be  your 'thinking partner' and ask you a broad  range of questions in a non-directive and non-judgemental manner to help you gain greater self-awareness and insight in to your challenges.
  • Transparency ...  I'll encourage you to check out if coaching is right for you, and if it is, we will co-create our coaching partnership. 
  • Giving Back ...  I want my coaching practice to make a difference to  the two charities close to my heart.   So depending on your preference I'll donate 10% of your fee to the NSPCC or ECOLOGI.


my coachees

My Coaching Values

My Coaching Values

  • Self-funding Coachees  who reach out to me privately. 


  • Sponsored Coachees whose line manager and/or other key stakeholder reaches out to me to provide coaching for them that will be funded by their organisation.


  • Coachees referred to me via various Executive Coaching Pools 






"THE MOST EXHAUSTING THING YOU CAN BE IS INAUTHENTIC ..."


Annie Morrow

TCMP Professional Indemnity Insurance 2025-2026

TCMP D-LC Coach Profile Download [January 2024] (pdf)

Download

EMCC Global Code of Ethics [June 2021] (pdf)

Download

EMCC Professional Charter [December 2021] (pdf)

Download

Professional Indemnity Insurance 2025-2026 (pdf)

Download

"THE thing that is really hard and really interesting is giving up on being perfect and beginning the work on becoming yourself ... "


Anna Quindlen


THE CAREER MANAGEMENT PROFESSIONAL LIMITED 

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